The use of display stands is the most common way to advertise greeting cards that are being sold in store. This is the same reason why many shop owners take display stands for granted they’re so common that nobody notices them. A lot of shop owners are usually mistaken in thinking that all display stands are equal. Hence, this article will show you how choose the perfect display stand, and how it can make a big difference in your shop.
Display stands should be pieces of store equipment that can emphasize the pleasant characteristics of the materials that it showcases. It must be classy and innovative in the same way that the greeting cards that it will exhibit. But then, the “class” and “innovation” should be with some restraint because the stands are there in order to allow the greeting cards to be noticed by the public. We want the public to buy the cards, not the stand.
First, space should be the a consideration when choosing the perfect stand. Of course, a stand that can hold a large number of cards will allow the you to display as many cards as possible. This allows your customers to have more options as to what cards they can purchase, without having to rummage through a ton of mixed-up merchandise, so that they can find the one that they really want. This is the reason why there are some space-saving stand designs that can go full circle. Since fewer hands will touch the cards on display, these cards will still look brand new even after a long time, thus saving the shopkeepers time and effort in reorganising the displays.
Second, the stand’s overall architecture has to be amicable with the stuff on display. When we say architecture, we are talking about not just the artistic part of the process but also its ergonomic qualities and the stuff used to create it. As was already said, it must appear classy and modern. I suppose you have already seen a bunch of stands in many greeting card shops, those that look like they were bought back in the Stone Age. People do not like that. Relevance and modernism are things that should be conveyed by these pieces of furniture – and that is what newer stands have.
Third, the design should not be so grandiose that the stand becomes more attractive for the buyer than the items on display. A lot of shop owners tend to stretch the budget so that they can purchase overly elaborate pieces for their shops in an effort to make their displays more catchy, only to find out later on that their prized piece of equipment actually smothers the items which it is supposed to promote. To illustrate, if you will be displaying greeting cards with simpler designs, the stand should also be simple – the use of a flamboyant design may backfire, as customers may like the stand, and not what’s on it.
Display stands must be spacious. With more greeting cards within sight, fewer people will have to literally pick them up and inspect them, thus allowing the cards to look brand new for a longer period. The stand’s overall design should not go against the design of the cards that are being displayed. It should be classy – something that is easily achieved through simplicity in lines and colors. With the perfect display stand, customers will be able to see the products at their best, and that is what every shop owner wants.