Most of the AI SEO advice reaching Canadian business owners this year was written for a different country. The frameworks are sound as far as they go — measure your visibility, publish content an answer engine can quote, earn mentions across the web, keep the technical foundation clean. What they leave out is that three of those four steps behave differently on this side of...

Raveling is the wearing away of an asphalt surface as the binder loses its grip and aggregate particles work loose. The Federal Highway Administration describes its progression in three stages: first the fine material goes, then some of the coarse aggregate, and eventually the surface becomes rough and pitted with obvious aggregate loss. Property owners almost always ask the wrong question about it. The question is not how bad does...

A kitchen renovation is one of the largest cheques most people write outside of a mortgage or a vehicle. It’s also one of the few major purchases where you commit before you can see what you’re buying — you’re paying for work that doesn’t exist yet, performed by people you’ve just met, inside your own home. That’s an uncomfortable position, and the usual advice doesn’t help much. “Get three quotes”...

A physiotherapy clinic in Mississauga hires a marketing agency. Within a month there is a review-generation campaign emailing every past patient, a testimonials page with star ratings, a before-and-after gallery, and retargeting pixels firing on every condition page. Rankings improve. Then the clinic’s regulatory college receives a complaint. Nothing in that campaign was unusual. Every tactic in it is standard practice — in the United States. In Canada, several of...

Search for hosting in any Canadian city and you will find providers promising local servers, local speed and local expertise. The pitch is intuitive: your customers are in Edmonton, so your website should be too. Shorter distance, faster site, better business. The intuition is not wrong, exactly. It is just aimed at the wrong target. Server proximity is the least consequential of the reasons an Edmonton business should care where...

Google has published its first official guide to optimizing for generative AI features in Search, and the industry reaction has been broadly correct: AI search is still SEO, and most of the “GEO hacks” of the past year were never doing anything. That reading is right. It is also incomplete in a way that matters. Nearly every summary of the guide skipped a hard eligibility requirement stated plainly in the...