Tag: casl

Short answer: Here’s how to write a call to action: decide the one next step a page should offer. Then write a short label that names what happens after the click, add one true line that removes the main worry, and place it where the visitor has enough information to decide. Build it as a real link or button that everyone can see, reach and use. Then make sure the...

Short answer: To launch a website, finish and test it on a private staging copy, prepare your domain’s DNS a day or two ahead, then go live in one planned window: push the site to production, point the domain at it, switch on HTTPS, remove anything that blocks search engines, and test every form. Once it’s live, verify it in Google Search Console and Bing Webmaster Tools, submit an XML...

Short answer: Most ecommerce mistakes that cost Canadian stores sales fall into four groups. The first is a slow or underpowered store. The second is eCommerce SEO problems that hide category and product pages from Google. The third is a checkout that surprises, stalls or scares the buyer. The fourth is compliance gaps under Canadian rules: drip pricing, CASL, privacy, accessibility and, for Quebec customers, the French language. Each one...