Category: SEO & AI Search

A physiotherapy clinic in Mississauga hires a marketing agency. Within a month there is a review-generation campaign emailing every past patient, a testimonials page with star ratings, a before-and-after gallery, and retargeting pixels firing on every condition page. Rankings improve. Then the clinic’s regulatory college receives a complaint. Nothing in that campaign was unusual. Every tactic in it is standard practice — in the United States. In Canada, several of...

Google has published its first official guide to optimizing for generative AI features in Search, and the industry reaction has been broadly correct: AI search is still SEO, and most of the “GEO hacks” of the past year were never doing anything. That reading is right. It is also incomplete in a way that matters. Nearly every summary of the guide skipped a hard eligibility requirement stated plainly in the...