Category: SEO & AI Search

Every day, Canadians ask ChatGPT questions like “What’s the best digital marketing agency in Vancouver?” or “Who are the most reliable managed WordPress hosting providers in Canada?” and ChatGPT answers with specific business names. Some companies get recommended consistently. Most never appear at all. The difference is not luck, and it is not about who spent the most on Google Ads. ChatGPT does not publish a fixed formula for choosing...

Most guides on keyword research for SEO are built on practitioner intuition, tool vendor documentation, or advice recycled from articles a decade old. This one is different. Over the past ten years, more than a hundred peer-reviewed studies have examined how people form search queries, which terms actually drive traffic and conversions, and how language models can extend or distort keyword lists. The research spans top-tier computer science conferences —...

A physiotherapy clinic in Mississauga hires a marketing agency. Within a month there is a review-generation campaign emailing every past patient, a testimonials page with star ratings, a before-and-after gallery, and retargeting pixels firing on every condition page. Rankings improve. Then the clinic’s regulatory college receives a complaint. Nothing in that campaign was unusual. Every tactic in it is standard practice — in the United States. In Canada, several of...

Google has published its first official guide to optimizing for generative AI features in Search, and the industry reaction has been broadly correct: AI search is still SEO, and most of the “GEO hacks” of the past year were never doing anything. That reading is right. It is also incomplete in a way that matters. Nearly every summary of the guide skipped a hard eligibility requirement stated plainly in the...