Category: SEO Keyword Research

Every day, Canadians ask ChatGPT questions like “What’s the best digital marketing agency in Vancouver?” or “Who are the most reliable managed WordPress hosting providers in Canada?” and ChatGPT answers with specific business names. Some companies get recommended consistently. Most never appear at all. The difference is not luck, and it is not about who spent the most on Google Ads. ChatGPT does not publish a fixed formula for choosing...

Most guides on keyword research for SEO are built on practitioner intuition, tool vendor documentation, or advice recycled from articles a decade old. This one is different. Over the past ten years, more than a hundred peer-reviewed studies have examined how people form search queries, which terms actually drive traffic and conversions, and how language models can extend or distort keyword lists. The research spans top-tier computer science conferences —...