Tag: checkout optimization

Short answer: Selling online in Canada takes three bits of setup most store owners leave too late. First, register for sales tax when you have to and charge the rate for where each order is delivered, not where you are. Second, build the disclosures, accept-or-correct step and order confirmation that provincial internet sales laws require into your checkout. Third, publish delivery, return and refund policies that match the refund deadlines...

Short answer: Most ecommerce mistakes that cost Canadian stores sales fall into four groups. The first is a slow or underpowered store. The second is eCommerce SEO problems that hide category and product pages from Google. The third is a checkout that surprises, stalls or scares the buyer. The fourth is compliance gaps under Canadian rules: drip pricing, CASL, privacy, accessibility and, for Quebec customers, the French language. Each one...